Ooh, shiny!

Client: PC Guardian
Role: Logo Design & Direction, Brand Book
Task: This twenty-five year old computer security company was going through some changes—evolving into new product categories and new technologies. Aside from the fact that their logo was already looking… shall we say… aged, they also needed something that would reflect their new range of product offerings.
Result: We looked at their two core businesses, the old: computer security, and the new: RFID, and created a concept that bridged the gap. The silhouette of PC Guardian's 'i' is a keyhole to keep them anchored to their roots in the “lock” business. The apex radiates the familiar rays of radio frequency. We kept a similar color palette, to keep things familiar, but updated the hues to feel more fresh and modern.

Client: The Beach at Marina Bay
Role: Logo Design & Direction
Task: This bayside community of townhomes was built in 1985, and their logo reflected that date rather precisely. Along with a community website design & build, we developed a timeless new identity that embodies the community's character.
Result: We defined two aspects that make this residential community special — the signature white picket fences that surround the Cape Code style architecture of each unit, and the ideal waterfront location — and kept these visual aspects in their literal form to exude community's small-town coastal atmosphere.

Client: 361 Capital Partners
Role: Logo Design & Direction
Task: This startup financial advisory firm needed an identity that reflected the experience, professionalism and personal approach of its founding members.
Result: Using simple, strong type, and a minimalist design, the 361 logotype ecohs a compass with the number one's arm extending to span that “extra degree” of care and attention that 361 CP takes with their clients.

Client: Pure SimpliciTea
Role: Logo Design & Direction
Task: To launch a new line of imported Chinese Teas, Pure SimpliciTea requested a logo that was both clean and traditional
Result: The typeface chosen in the logotype makes us think of bamboo, and we thought it worked out perfectly for these Chinese teas. We'd want to drink some, wouldn’t you?

Client: Jaya Bodywork Studio
Role: Logo Design & Direction
Task: Jaya Bodywork Studio needed a logo to launch its Manhattan services.
Result: The client specifically requested a lotus flower, and we think it’s the perfect complement the nature of the business.

Studio Aluminum: Web Design and Graphic Design in the San Francisco Bay Area