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Get to Know Us

What we’re all about

We’re tiny, but that’s what make us flexible and focused. You’ll work closely with the folks that are actually executing your project. No "Account Reps" here—just a smooth, clear, efficient process from start to finish.

What we do

Mostly, we make web sites. We also craft marketing collateral, brand identities and other designy stuff. We can also work with you to find strategies to make your existing web sites and marketing investments bring you better results.

What we’re made of

Our principles are built on the the properties of Aluminum, the thirteenth element. We consider that lucky, don't you? We’ve got some pretty good things going for us:

  • Lightweight

    We keep things as small and simple as makes sense. Whether it’s the design or code of your website, or the efficiency of our business practices, Aluminum knows that everyone’s happier when we eliminate the unnecessary.

  • Flexible

    We’re bendy! We realize that marketing budgets aren’t all alike, and we can work with you to find innovative solutions that meet your budget and time frame.

  • Corrosion-Resistant

    Things produced with Aluminum last. We don’t get taken in by trends (though do we keep up with them), and we make things that are versatile and easy to update, so you won’t be looking at your web site or collateral next month and thinking, “That was great then, but what do I do now?”

  • Conductive

    We know how to leverage the momentum of your marketing energy so that it spreads. Once we deliver a great design, we can help you develop a strategy to get the word out.

  • Strong

    The strength-to-weight ratio of aluminum is higher than any other metal. Don’t let our size fool you; we have the capacity to deliver results like the big boys.

  • Non-toxic & Recyclable

    We’ve been following social and environmental responsibility issues since before it was trendy. We’re not going to tout ourselves as a “green” biz, because that’d just be greenwashing, but we’re well aware of what we can do to keep the environmental and social tolls to a minumum in your marketing efforts, and we think you’d be surprised at how inexpensive and rewarding these efforts really are.

What we know about the web

Studio Aluminum gets geeky when it comes to web standards and accessibility. We’re passionate about keeping up with the best practices in web design, even in the little things you may not see but that make a big difference:

You may wonder what a “well formed” website has to do with you. In a nutshell, you can paint a building a pretty color, but if the foundation is poor, you wouldn't want to buy it. If you want to renovate that house, things can get even more complicated. You might even be subject to laws that require your building to be handicap accessible. Believe it or not, the web kind of works the same way.

  • Front-end design
  • W3C Valid (X)HTML & CSS
  • WCAG & Section 508 Guidelines
  • Search Engine Optimization (SEO)
  • Blogs and Social Media
  • Content Management Systems (CMS)

We know people. If there’s something we can’t do, chances are we know someone who can. We can gather up a team to meet all of your requirements, and work directly with them, so you only need one point of contact to get the job done.

What we know about the rest

We love web design, that's for sure, but we're good at other things, too. We'd be happy to help you out with your:

  • Marketing Collateral
  • Marketing Copywriting
  • Branding and Identity
  • Overall Communications Strategy
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Who We Are

Kerri McHale Headshot

Studio Aluminum’s founder and principal, Kerri McHale, has over a decade of experience in design and marketing that spans the gamut from wholesale to retail to B2B. Behind the scenes, she has a little black book of talented specialists that help her accomplish your marketing communications goals.